How do I run Promoted Listings ads from AslDrop?

Promoted Listings has its own page in AslDrop: open it from the left menu. There you can see every eBay ad campaign on your store, create new ones, and set rules that keep the right listings in ads at the rate you choose, without opening Seller Hub.

Campaigns and rules: what’s the difference?

A campaign is the ad container on eBay. It has a name, a default ad rate, optional start and end days, and a status: running, paused or ended. A new campaign starts empty.

A rule decides which listings go into a campaign and at what rate. It keeps working: listings that start to match go in, and listings that stop matching come out. One campaign can be filled by more than one rule.

Step 1: create a campaign

1. Open Promoted Listings and stay on the Campaigns tab.
2. Press + New campaign.
3. Give it a name and an ad rate between 2% and 100%. Add a start and end day if you want one.
4. Press Create campaign. It appears in the list right away.

Campaigns made in AslDrop use a fixed rate, so your rules can set each listing’s rate. Campaigns you made in Seller Hub show here too, and you can pause, resume or end them. Rules can’t add listings to a campaign that follows eBay’s suggested rate, because eBay picks the listings for those.

Step 2: add a rule

1. Open the Rules tab and press + New rule.
2. Start from an example, or choose the listings yourself with conditions: eBay price, sales in the last 7, 30, 60 or 90 days, days listed, stock, watchers, profit, words in the title or a list of items. Every number can be a range, such as 2 to 10 sales.
3. Pick the campaign and the ad rate: one rate for every listing, or a rate by eBay price.
4. Set a profit floor if you want one (see below).
5. Read the “This rule says” sentence and the number of matching listings, then press Save, or Save and apply now.

Example rules

• Best sellers: sold at least 3 in the last 30 days and in stock, at 6%, with a $3 profit floor.
• Slow movers: listed for 45 days or more with no sales in the last 60 days, at 3% up to $25 and 4% above, with a $2 profit floor.
• Keep low-profit items out: listings that make $3 or less before the ad fee stay out of ads.
• Price band: listings priced $20 to $60, at 5%.

Rule order matters

A listing follows the first rule it matches, from the top of the list down. Put “keep out of ads” rules at the top so they win, and use the arrow buttons next to a rule to move it.

The profit floor

eBay charges the ad rate on the sale price, so an ad can turn a small profit into a loss. With a profit floor, AslDrop works out each listing’s profit after the ad fee from your eBay price, your eBay fees in Settings and the Amazon cost, and keeps the listing out of ads if it would make less than the amount you set.

This is checked again every time the rules run, so if the Amazon price goes up, the listing leaves the ads by itself. While a floor is set, a listing whose Amazon cost isn’t known yet stays out of ads.

When do the rules run?

Rules run by themselves several times a day. Press Apply now on the Rules tab to run them right away; you can do that up to 20 times a day for each store.

Turning a rule off or deleting it doesn’t take its listings out of ads. Another rule does that, or Remove from ads on the Performance tab.

New listings

The New listings row at the top of Rules is the setting that used to be called Auto-promote new listings in Settings. When it’s on, every listing you publish from AslDrop goes into the AslDrop Auto-Promote campaign at the rate for its eBay price. It doesn’t touch listings that are already live; use a rule for those.

Reading the results

The Performance tab shows each listing that sold through an ad in the last 7, 30 or 90 days: how many of its orders came from ads, the ad sales, what eBay charged for the ad, and your profit after fees. A red row lost money after the ad fee.

Remove from ads takes a listing out right away and adds it to a “Removed by hand” rule, so your other rules don’t put it back. eBay can post an ad fee a few days after the sale, so the newest orders may still change.

If your ads don’t run

eBay decides which stores can use Promoted Listings, usually based on recent sales and an account in good standing. If eBay hasn’t opened it for your store yet, the page tells you. Your rules and campaigns stay saved and start working as soon as eBay opens ads for your store.